The art of turning strategy into outcomes

Daniela Landsberg

Program & Project Management Transformation & PMO

Chief of Staff

I’ve always worked through the lens of projects — long before “Project Manager” appeared in my title. For me, project management isn’t just tracking tasks; it’s the art of turning strategy into outcomes, creating structure where there is ambiguity, and building systems that others can rely on.

Phone:

407-409-6834

Email:

Danilandsberg6@gmail.com

Address:

Orlando, FL, US

• $10M+ B2B portfolios • Directed SaaS go-to-market and onboarding programs • Designed and executed 200+ customer experience • Delivered 500+ franchise and retail implementations

Languages: EN | PT | ES

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A Bit About Me

What makes my approach unique is the ability to balance execution with transformation. I’ve built and supported PMOs, created governance models, trained and enabled project managers, and partnered directly with executives on high-impact, cross-functional initiatives.

My foundation in neuroscience and neuropsychology adds another dimension — I understand how people think, how teams adapt, and what drives adoption in times of change. This allows me to lead transformations with empathy, resilience, and results.

CORE COMPETENCIES

• Program & Project Management • PMO Development & Governance • Special Strategic Initiatives
• Executive Partnering • Strategic Planning & Prioritization • Operating Rhythms & Management Processes (OKRs, QBRs, MBRs)
• Change Management & Adoption, leveraging Neuroscience-based approaches to drive engagement and resilience

Impact in Numbers

• Advised a $20M+ ARR SaaS platform (PDA Soluções) on post-sale implementation and retention strategy
• Led onboarding and post-sale success for 500+ franchisees across three continents
• Trained 100+ employees in PMI-based project management
• Directed 200+ experiential design projects for retail, real estate, and service-driven clients
• Owned a $10M+ B2B portfolio in the tech and financial services sectors

Education

Master’s in Project Management (PMI-aligned) – Universidade de São Paulo, Brazil
Bachelor’s in Business Administration (Business Office Automation) – FATEC, Brazil
Master/PhD Program in Cognitive Neuroscience (On Hold) – Florida Christian University, Orlando, FL

PMP Certification – previously held, in process of renewal (2025/2026)
Project Governance and Project Management Office (PMO)
Organizational Development • Sales Enablement • Positive Psychology • Life & Business Coaching • Neuropsychology

Training and Speaking

• PMI-based project practices
• Project planning frameworks
• Process automation
• Sales Enablement

Short Case Studies

• From Scratch Consulting: Designed governance models and PMO foundations, helping executives prioritize and structure strategic initiatives, establish roadmaps, and implement management processes.
• Citibank: Led operational improvement projects in credit and customer service departments, driving efficiency and service excellence.

• Preventis: Led consulting projects for large-scale retail chains, driving operational excellence, compliance, and loss prevention initiatives.

My foundation

My foundation in neuroscience and neuropsychology adds another dimension — I understand how people think, how teams adapt, and what drives adoption in times of change. This allows me to lead transformations with empathy, resilience, and results.

Work Experience (Short view)

Dec 2022–Present

Jun 2016 – Nov 2022

Dec 2006 – June 2016

From Scratch Consulting

Advised a $20M+ ARR SaaS platform (PDA Soluções) on post-sale implementation and retention strategy — creating onboarding playbooks, training guides, and implementation plans adopted across CS, Sales, and Account teams.
Designed governance models and PMO foundations, helping executives prioritize and structure strategic initiatives, establish roadmaps, and implement management processes.
Trained and mentored cross-functional staff (PMs and non-PMs alike) in PMI-based project practices, building organizational project management maturity.
Streamlined service delivery through targeted projects for SMB clients, aligning KPIs with business goals and delivering measurable improvements in onboarding efficiency.
Led CRM implementation projects (Salesforce, HubSpot), redesigning processes to improve customer health tracking, churn alerts, and upsell visibility.
Coordinated cross-functional teams (Product, Ops, Support) through go-live phases, ensuring aligned delivery and adoption.

CG Franchise

Led onboarding and post-sale success for 500+ franchisees across three continents, managing technical deployment, training, and operational enablement from sale to full operations.
Directed a multilingual team of 8, creating standardized onboarding processes, KPI dashboards, and workshops that improved adoption, time-to-value, and satisfaction.
Partnered directly with the CEO on strategic and special projects, supporting governance design, prioritization, and delivery for global clients including Disney, Hilton, FIFA, and Ambev.
Trained 100+ employees in PMI-based project management, building organizational maturity and ensuring consistent execution across functions.
Delivered 100+ customer and partner events — from training programs to summits — driving alignment, standardization, and performance across the network.
Managed creative marketing and process-improvement projects, integrating customer experience insights into service delivery and operational workflows.

DOL Design

Directed 200+ experiential design projects for retail, real estate, and service-driven clients, overseeing end-to-end execution from concept through delivery.
Led strategy and project direction, ensuring excellence in execution by aligning design vision, client expectations, and operational delivery.
Introduced project planning frameworks that streamlined team coordination, vendor management, and budget control, increasing efficiency and consistency.
Applied service design and behavioral insights to create environments that enhanced customer engagement, brand experience, and loyalty.