How to Sell SaaS to C-Level: From First Contact to Close is the ultimate playbook for sales professionals who want to master the art of selling to senior executives. Drawing on over two decades of real-world experience, Claudio B. Landsberg reveals the strategies, mindset, and frameworks that separate top-performing enterprise sellers from the rest.
In a world where executives are bombarded by endless pitches, this book teaches you how to rise above the noise — by thinking like a business advisor, not a vendor. Through practical, step-by-step guidance, Landsberg helps you build relevance, credibility, and trust in every C-level interaction.
You’ll learn how to:
Decode the mindset and priorities of CEOs, CFOs, CMOs, and other top executives
Replace cold calls with research-driven, insight-based outreach
Craft messages that command attention and spark real business conversations
Build powerful ROI and transformation-based business cases
Navigate complex buying committees and turn champions into allies
Close multimillion-dollar deals while building long-term relationships of trust
Packed with real case studies from companies like LiveRamp, LinkedIn, and Proposify, this book bridges the gap between sales theory and real executive engagement. Whether you’re a SaaS founder, enterprise AE, or sales leader, you’ll walk away with a clear framework for approaching the C-suite — and winning consistently.
Perfect For
SaaS founders and enterprise sales professionals
Account Executives and Sales Leaders looking to move upmarket
Business development and partnerships teams
Anyone who wants to sell with strategy, precision, and executive-level impact